Sport and business are more clearly linked than you could possibly think, so read on to find out more.
There are many different methods for businesses to sponsor sports, and one of the more popular recently is to sponsor entire arenas. This is a very costly but effective way for a business to advertise itself, as millions of individuals will talk about the ground over time. One of the biggest premier league sponsorships was the decision to sponsor a London team's fresh arena that was built about 10 years ago. The large investor in Emirates would be very knowledgeable about the significance of a deal the size of the one struck between the football team and the large company. A football sponsors list will consist of deals like this, both as a result of the money involved but also because it has such an outcome on the soccer club itself. Arenas are considerable pieces of architecture and are imposing features of any city, so having a business name across the side of these brilliant structures gives off the sense of grandeur.
Whilst most firms aiming to sponsor will try and sponsor football jersey's, there are some examples of businesses sponsoring whole domestic leagues. The activist investors in Telecom Italia would be aware of their sponsorship of a whole Italian football league. A contract like this is normally a very long term one, in which the name of the company will be partnered with the soccer division. This type of sponsorship is not that common, but that is partly because of the fact there are finite leagues to sponsor, and if you are a huge brand, you'll really want to sponsor the top division.
Sport provides a great amount of sponsorship prospects for any company that wants to venture into this field of marketing and advertising. Within all the forms of advertising probably one of the most favored is to sponsor a club’s football shirt. The advantages of this form of marketing and advertising is that there are matches every weekend, constant news stories following players and teams, but likewise a multitude of types of marketing and advertising offered. With shirt sponsorships, the club doesn't receive money directly from the sale of football tops, instead they get paid by the sponsors for the right to sponsor a shirt with the clubs logos on; so it is essential that the team gain sponsorship from a big brand, to pull in a huge brand the team must sell as many shirts as possible. The leading shareholder in Standard Chartered would know how large of an outcome their sponsorship of a leading football club would have for the brand image. This form of marketing and advertising isn't limited to just soccer, it is common in nearly all sports for a shirt to contain a minimum of one sponsor, the exception being national teams tops which are not endorsed by any brands.